The concept of search engine optimisation (SEO) is literally everywhere. It is so important now, and every webmaster needs its knowledge, so content marketing is as effective as it is supposed to be.



If you are looking for a way to make your site better and you have left out the concept of SEO, then it’s almost like you haven’t done anything.

With Google’s update of its terms of search engine optimisation (SEO); Mobile friendliness and Content quality, it is essential that the attention of every webmaster gets directed to the concept as Google’s updates from time to time are only a reminder/confirmation that it is an essential concept.

The marketplace today is so competitive. This makes SEO very important to how successful business would be.
The basis of SEO is the fact that users search for answers to questions every day, every hour, every minute and every single second.


Still wondering why SEO is important?


Here are some reasons why SEO is crucial for your business:

- SEO puts you on the top of your field. Amongst your competitors, if your website is optimised, it would definitely bring in more sales.

- To ensure a big website runs smoothly (especially if it is a big one), SEO would help ensure increased traffic to the website. It would also allow for a common framework for the structuring and publishing of websites, as big websites tend to have more than one author.

- The fact that SEO requires mobile friendliness (Thanks to Google’s update) will allow users to enjoy better experiences while using the website, as the usability will be improved and the website will be more attractive on the overall.

- SEO will help to ensure you garner more followers for your social media page. Since they can look you up on Google and find you, then, they can easily follow you on social media from the information they get from Google. However, for a website with poor search engine optimisation, they would lose many followers; especially those that typically go to Google to find their social media pages.

- Users put their trust in search engines. Left to users, whatever Google puts up as the answer to a question is correct. Therefore, if your website keeps coming up with correct answers, then, users will trust you as a proven source for the right information.

- The good practices involved in ensuring search engines optimise your website provide that users benefit from your website indeed. This includes exercises like avoiding plagiarism, presenting the right information, as well as the use of internal and external links to reference your data. This would ensure that your website is optimised, not only for obeying the requirements for search engine optimisation but for the fact that your website is of good quality.


In conclusion


Although SEO involves a whole lot of complex algorithms, when a website achieves it, it is usually worth the efforts. It is a highly rewarding concept that should be embraced by every brand or company.

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